Kinedyne’s Partners in Growth Program Uses Key Distributors at HDAW to Set Foundation for Enhanced Support for Entire Distribution Network - 02/16/17


Kinedyne’s Partners in Growth Program Uses Key Distributors at HDAW to Set Foundation for Enhanced Support for Entire Distribution Network

Kinedyne leverages HDAW to bring strategic and tactical advantages to its entire distribution channel, putting its formidable sales and marketing team behind its Partners in Growth initiative.

BRANCHBURG, N.J., USA (Feb. 16, 2017) — Kinedyne LLC, a world-leading manufacturer and distributor of cargo control products for the transportation industry, announced that it had used its one-on-one meetings with key distributors at this year’s Heavy Duty Aftermarket Week (HDAW) to kick off an enhanced nationwide channel partner support program. Dubbed Partners in Growth, the program helps identify sales and marketing objectives, defines strategies and tactics to meet those objectives and provides sales and marketing support using Kinedyne’s expert team of sales and marketing professionals.

The Partners in Growth Program is available to all qualified Kinedyne distributors and is designed exclusively to help enhance their profitability by maximizing their sales of cargo control products. Working in partnership, Kinedyne enables distributors to examine year-over- year sales trends by product category and to work directly with Kinedyne sales and marketing professionals to implement targeted activities designed to boost customer attention, interest and sales.

“The Partners in Growth Program is truly dedicated to making the sales needle move for our customers,” Paul Wolford, vice president of sales and marketing for Kinedyne LLC, said. “The program is already working for many of our key accounts and now we’re putting the full weight of Kinedyne’s formidable sales and marketing team behind this initiative for the benefit of our entire distribution channel.”

The Partners in Growth Program gives distributors an opportunity to collaborate with Kinedyne and to explore and take advantage of a wide range of resources dedicated to cargo control product sales. In addition to sales analysis, participants can benefit from marketing material support, advertising co-op programs, internal training programs and much more.

“One of our primary objectives is to increase brand visibility, product knowledge and awareness of cargo regulations throughout our distribution channel,” Dan Schlotterbeck, president of Kinedyne LLC, said. “Moreover, we’re offering to help our channel partners take a more sophisticated approach to sales trends, target marketing, in-store merchandising, events and in- field sales support using Kinedyne’s own sales and marketing professionals.”

As a part of the program, Kinedyne will meet with a distributor to perform a comprehensive sales review, discuss new and upcoming product offerings, product trends, current marketing activities and the distributor’s competitive situation. If requested, Kinedyne will also work in tandem with a distributor’s sales staff to offer sales support when approaching strategic key accounts under both new business and customer retention scenarios.


The result of the collaborative effort is a detailed business plan that outlines what Kinedyne and each distributor will partner to accomplish annually. The Partners in Growth Business Plan offers significant convenience, because Kinedyne manages its own product line for each distributor, acting as the distributor’s virtual category manager. Each business plan also establishes key performance indicators and provides for measurement criteria and other metrics.

Training is a key component of the program and no one in the industry is better positioned than Kinedyne to deliver it. Training can include corporate management teams, sales managers, outside sales representatives, store managers and counter staff.

“We will train everyone down to the delivery driver on our products,” Wolford said. “The Partners in Growth Program is the kind of initiative that Kinedyne is uniquely qualified to undertake.”

The program is ongoing, and after initial meetings are held and the objectives, strategies and tactics are agreed upon, follow-up actions are scheduled. Activity timelines are supplied to the distributor and managed by Kinedyne, with periodic adjustments made as needed.

“The distributors we met with at HDAW were very excited by our Partners in Growth Program,” Schlotterbeck said. “With this program in position, we believe 2017 will be a very productive year for both Kinedyne and our channel partners.”

To learn more about The Partners in Growth Program, please contact your local Kinedyne account executive. You may also contact Bob Dissinger in the U.S. at (908) 752-5787, or Robert Spooner in Canada at (416) 605-9949.



About Kinedyne LLC
Founded in 1968, Kinedyne LLC is a world-leading manufacturer and distributor of cargo control products for the transportation industry. The Company maintains a substantial market share in a variety of industry sectors, and is known for the development and engineering of high-quality equipment; it holds multiple patents for many of its innovative products. Kinedyne serves a broad range of users, which include OEMs, fleets and independent owner-operators, across a wide variety of markets, including heavy-duty trucking, government, military, agriculture, automotive, recreational vehicle, moving and storage. Kinedyne’s world headquarters are located in Branchburg, New Jersey, and the Company has affiliates strategically located around the globe, including Kinedyne Canada Limited in Canada, Nantong Kinedyne Limited in China and Sistemas Kinedyne, S.A. de C.V. in Mexico. Read more about Kinedyne LLC at: http://www.kinedyne.com. In 2013, Kinedyne was acquired by The Heico Companies LLC, a parent holding company with revenue of over $2 billion and a diversified portfolio of more than 40 businesses involved in manufacturing, construction and industrial services. Read more about The Heico Companies LLC at: http://www.heicocompanies.com.

The Partners in Growth Program is a trademark of Kinedyne LLC.